Best ActiveCampaign Alternatives of 2024
ActiveCampaign is a popular email marketing platform due to its superb sales and marketing automation features; however, the platform might not be the best fit for your business. Maybe it’s too expensive, or you’re looking for email marketing software with more specialized features.
This guide will review the best ActiveCampaign alternatives with similar features and won’t break the bank. We’ll also cover whether these email marketing software have a free plan and if it’s a great fit for your business. Read on to learn more.
1. MailWizz
MailWizz Main Features
Robust Geographic Segmentation Tools
MailWizz allows you to find the location of your subscribers through IP location and geolocation services like MaxMind. This feature is essential for audience segmentation, which helps you deliver personalized marketing campaigns and gain more clients.
Effective Bulk Email Send
One of MailWizz’s advanced features is efficient mass email sending, which enables you to send a large volume of emails for targeted campaigns to various contact groups. In fact, you can deliver up to 1-2 million emails daily using the platform.
Competitive Licensing Plans
Compared to various email marketing platforms with tiered pricing, MailWizz offers a one-time license fee, eliminating the hassle of paying monthly subscriptions. Both Regular and Extended plans allow unlimited access to all key email marketing features, marketing automation tools, and free customer support for the first six months.
Price
MailWizz offers the following one-time fee licensing plans:
Check here to learn more about MailWizz’s licensing plans.
Why Choose MailWizz over ActiveCampaign
While ActiveCampaign is known for its powerful marketing automation features, it has a steep learning curve, which makes it a viable option for experienced marketers and enterprises. On the other hand, MailWizz has simpler solutions for email marketing campaigns (A/B testing, drag-and-drop builders, etc.) and a user-friendly design. MailWizz is also a cost-effective ActiveCampaign alternative for startups and growing businesses due to its affordable licensing plans.
2. Brevo
Brevo Main Features
Robust Free Plan
Brevo’s generous free version includes unlimited contacts and access to its main tools, including pre-designed templates, drag-and-drop functionality, and CRM. It even lets you access features for transactional emails, SMS marketing, and WhatsApp campaigns—all for free.
Solid Email Marketing Automation Tools
As a marketing automation platform, Brevo lets you create automated workflows (onboarding emails, product recommendations, automated email sequences, etc.) on all plans for continued customer engagement. They also offer tools for segmenting contacts using customer data (smart segmentation).
In-built CRM
Besides being an effective email marketing tool, Brevo offers a practical and easy-to-use CRM. You can use it to track customer deals and customize your pipeline stages to optimize your sales process. The platform also plans to integrate sales automation features soon.
Price
Brevo has the following pricing plans (paid monthly):
Why Choose Brevo over ActiveCampaign
Brevo is a great ActiveCampaign alternative due to its competitive pricing and variety of marketing features. You can easily set up automated campaigns, manage sales pipelines, and access tools for SMS marketing and landing page builders. Brevo is also effective as a transactional email service, making it one of the most popular ActiveCampaign competitors today.
You can also access marketing automation and its sales CRM even on the free plan, something that only a few email marketing platforms can provide.
Cons of Brevo
Compared to ActiveCampaign, Brevo provides less comprehensive reports and analytics data. Its CRM is missing key features such as lead scoring and reporting data. Some reviews also indicate that Brevo has inconsistent deliverability, which affects your campaign’s performance.
3. Klaviyo
Klaviyo Main Features
Powerful Email Builder
Klaviyo has a user-friendly drag-and-drop email builder where you can create visually appealing emails with personalized content (e.g., dynamic product recommendations). The platform offers various email templates for different campaign types. You can also create multiple versions of email forms for split testing.
Diverse Ecommerce Integrations
One of the platform’s ecommerce features is its pre-built integrations with popular ecommerce platforms, which include WooCommerce, Shopify, Ecodrive, and more. They also have apps for point-of-sale, data management, email capture, etc.
Marketing Automation Features
Klaviyo’s marketing automation tools support omnichannel marketing, which allows you to promote your brand through various channels and trigger personalized messages based on recent customer interactions. You can also use it to create one-off promotional campaigns, like product launches and seasonal campaigns.
Price
Klaviyo offers the following pricing plans (at 501-1,000 contacts):
Why Choose Klaviyo over ActiveCampaign
While both Klaviyo and ActiveCampaign have robust email editors, Klaviyo has unique ecommerce-specific features, like the ability to provide personalized product recommendations for each contact. The platform also supports recommendations for many ecommerce platforms other than Shopify and WooCommerce, which makes it one of the best ActiveCampaign alternatives for online store businesses. In addition, Klaviyo offers more email form template options and is flexible when doing split testing.
Cons of Klaviyo
Compared to ActiveCampaign, Klaviyo has a more complicated approach for advanced segmentation (e.g., Boolean expressions), which might not be the best for beginners. The platform has limited default conditions per segment (13 max.) compared to platforms like ActiveCampaign, which allow up to 20. Also, Klaviyo has less variety of reports, especially for analytics data in email campaigns.
4. EngageBay
EngageBay Main Features
User-friendly Email Editor
EngageBay offers a robust drag-and-drop email editor and customizable email templates. You can add specific contact attributes to your emails (e.g., full name or email address) for personalized campaigns.
Effective Automation Features
EngageBay is an effective sales and marketing automation tool that allows you to establish automation on different deal stages, set up email sequences, etc., through its workflow builder. You can also set up triggers that track lead scores based on customer behavior.
Affordable Pricing Plans
EngageBay offers cost-effective pricing plans, including a free plan containing essential email marketing, consumer tracking (Service Bay), and CRM features. They also offer discounts for yearly and biennial-based subscriptions (8% and 15% off, respectively), making it one of the most affordable ActiveCampaign alternatives in the market.
Price
EngageBay has the following pricing plans (paid annually):
Why Choose EngageBay over ActiveCampaign
EngageBay is an effective ActiveCampaign alternative mainly because of its diverse feature offerings at affordable price points. Besides being a solid marketing automation software, you can also access features for lead management, appointment setting, help desk, live chat, and more, making it an all-in-one marketing and sales platform.
Cons of EngageBay
The platform significantly lacks third-party integrations compared to ActiveCampaign, which has direct integrations with over 800 platforms. Regarding customer support, EngageBay’s knowledge base lacks certain features, which might be a problem for users looking to troubleshoot app issues independently.
Conclusion
ActiveCampaign is one of the best marketing automation tools today. However, there are alternatives that offer more sales and marketing tools at competitive pricing plans. If you’re looking for an affordable email marketing solution with CRM features, you can consider giving EngageBay a try. Brevo and Klaviyo are great ActiveCampaign competitors with ecommerce-specific features.
But MailWizz, in our opinion, is the best ActiveCampaign alternative when looking for a cost-effective email marketing tool with contact segmentation tools and multi-language support. It offers one-time licensing plans with unlimited access to all features and has good customer support.
Learn more about MailWizz now and see how our diverse set of features compares against ActiveCampaign, effectively boosting the marketing performance of your business. We're here to help, please contact us and we will do our best to answer your questions as soon as possible.Do you have questions?